12 DIFFERENT MODULES  |  HOURS OF CONTENT  | TEMPLATES 
Start Building Your Practice
The Right Way ​​​​​​​with Startup Susie
CONGRATULATIONS on your decision to start your own Bookkeeping Practice.   
Your Timing is Perfect as we enter an exciting new era in our industry.
This program will give you the head start you need on building the practice of your dreams.

Check out this short video
to learn what the

Startup Susie program
​​​​​​​is all about.
Is the Start up Susie Course Right for You?
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Maybe you aren't a Susie but a Sam?  It doesn't matter.  Male or female, this course will help you hit the ground running.
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You've made the decision to start a Bookkeeping Practice but have no idea what the next step is to get your FIRST or NEXT client.  We do and want to help you.
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Are you new to the industry, excited about the future, but worried that you'll miss a client deadline or how you'll track everything that you have to do? This course will help you set up processes to ensure all of your client deliverables are met.
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Are you tech savvy, and excited about this new world of Cloud bookkeeping?  Knowing the tools of the trade and developing an App Tech Stack will be fundamental in your success.  Let us help you get there faster.
Startup Susie
Start-up Susie is the perfect course for you if you are looking to start, or have just started your own bookkeeping practice.  

We've been there.  We remember how scary it can be. We designed this program to give you the tools to get you on your way faster, without making all of the mistakes that we did.​​​​​​​
Some things you'll learn in the "Start Up Susie" Kninja Course
Setting Your RAS
Create your business with purpose.  We will show you how with step by step instructions on mapping out your business in 90 day increments.
PRICING
How to Determine Your Pricing
This is one of the most important areas of starting your own practice. You need to maximize value to your client while doing the same for you.
CLIENTS
How to Select the Right Client
It's not enough anymore to just find clients.  The key is to find the RIGHT clients.  We will help you identify WHO they are.
MARKETING
Finding that First Client
Once you've learned WHO you want, we will help you to find that first client.  Sales, Marketing and how to close that sale.
Tools and Tech
The game changer when you start are the tools and "tech stack" that you have in your pocket.  We help you through the growing pains of QBO, as well as putting together the right "tech stack."
TEMPLATES
Why start from scratch?
Templates and resources to help you hit the ground running.  Why reinvent the wheel?  Take our templates so that you have a starting point already.
Even MORE important, we will show YOU how to create and implement
the best ​​​​​​​ Kninja KickA** plan 
Some Feedback from our Awesome Students
Hear from some people who have already gone through our courses
"Starting my own bookkeeping practice was tough.  There are so many details and questions even if you're working 100 hours a week. Kninja has been an invaluable resource to my business"
John A.
CHICAGO, US
"Start up Susie helped me so much! I was feeling overloaded and not knowing where to start. This course walked me through step by step and showed me what I needed to focus on. "​​​​​​
Briana H.
VANCOUVER, CANADA
Watch a sample of content from
​​​​​​​Startup Susie Program
What makes Kninja Courses different from the rest?
We may be biased but we believe that there is nothing else on the market like our Kninja Courses.  Why?  Because we've been there.  We've been where you are and felt the same pain and feelings of fear as you are starting out.  And we want to help you.  That's why we started Kninja, to give back to our community and the industry. 
​​​​​​​In 2017 we were awarded the Intuit Global Firm of the Future title.  If you had asked us when we started if that was possible, we probably would have laughed out loud.  Back then, all we wanted to do was get a client, put food on the table and maybe, if we were lucky, find some clients we liked to work with.  
​​​​​​​ 
That's why we can unequivocally say that there is nothing else like this on the market today to help you get your business started. 
What will I Learn in Start up Susie?
1
Where do I Begin?
The first step is to help you determine where you are.....this is the assessment phase. 

You probably are asking why you need this....we know....so did we!  But it's important, and here's why.

This phase  will also give you a starting point and get you thinking about your end goal.  The end goal is so important, so that you can measure your progress as you go through the course and build your business.
​​​​
Dream, Plan, Act, Achieve.
Step number 2 is creating a plan.  Let's take that end goal from the first step and determine the best way to get you there.  We help you set your goals, then create the strategies and tactics to achieve those goals.  We also teach the difference between dreams and goals - and to make sure all of your goals are SMART goals.  By the end of  this module you will have a created a step by step plan mapped out to get you where you want to go.

And if you don't know where you are going, how will you know when you get there?
2
3
Pricing. 
So now let's get into some nitty gritty.  Pricing.  Sometimes the toughest part of running your own practice.  One of the most difficult steps is charging what you are worth.

Should you be hourly, flat fee, or should you value price?  What even is value pricing?  That's what we cover in this module series. 

​​​​​​​We demystify pricing and even give you some templates to get you started.
Clients.
Now that you know how to price, let's go out and get you that first client.  But how?  And who?  That's what's covered in Module 4.  Not every client is a good client. Not every client is the right client for you.

We help in determining who is the right client for you? How do you find them?
And we will share the signs to watch out for that help you learn that this is the wrong client for you.

4
5
Tools of the Trade
As you are out there getting your first client, let's get you current on the tools of the trade so that you can hit the ground running. 
QuickBooks Online basics and some tips and tricks to save you time and get you well on your way to becoming a pro.

But also, let's create that App Tech Stack, so that you can really leverage the automation and the tools.  
Not sure yet?  Well, thats only content in Five Modules, and there are 12 Modules in Total!!  So what else could there possibly be?
1
Where do I Begin?
The first step is to help you determine where you are.....this is the assessment phase. 

You probably are asking why you need this....we know....so did we!  But it's important, and here's why.

This phase  will also give you a starting point and get you thinking about your end goal.  The end goal is so important, so that you can measure your progress as you go through the course and build your business.
​​​​
2
Dream, Plan, Act, Achieve.
Step number 2 is creating a plan.  Let's take that end goal from the first step and determine the best way to get you there.  We help you set your goals, then create the strategies and tactics to achieve those goals.  We also teach the difference between dreams and goals - and to make sure all of your goals are SMART goals.  By the end of  this module you will have a created a step by step plan mapped out to get you where you want to go.

And if you don't know where you are going, how will you know when you get there?
3
Pricing. 
So now let's get into some nitty gritty.  Pricing.  Sometimes the toughest part of running your own practice.  One of the most difficult steps is charging what you are worth.

Should you be hourly, flat fee, or should you value price?  What even is value pricing?  That's what we cover in this module series. 

​​​​​​​We demystify pricing and even give you some templates to get you started.
4
Clients.
Now that you know how to price, let's go out and get you that first client.  But how?  And who?  That's what's covered in Module 4.  Not every client is a good client. Not every client is the right client for you.

We help in determining who is the right client for you? How do you find them?
And we will share the signs to watch out for that help you learn that this is the wrong client for you.

5
Tools of the Trade
As you are out there getting your first client, let's get you current on the tools of the trade so that you can hit the ground running. 
QuickBooks Online basics and some tips and tricks to save you time and get you well on your way to becoming a pro.

But also, let's create that App Tech Stack, so that you can really leverage the automation and the tools.  
Not sure yet?  Well, thats only content in Five Modules, and there are 12 Modules in Total!!  So what else could there possibly be?
More Feedback from our Amazing Students
Hear from some people who have already gone through our courses
"I was hesitant to join when I read about all that goal setting stuff, but WOW!  I can't believe how much I got out of just the first two modules. Looking forward to what else I'm going to learn!"
NEW YORK, US
"Love what you guys are doing and all the help that you are providing to start ups like myself!  I can't imagine learning all this on my own."
​​​​​​​​​​​​​

TORONTO, CANADA
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Wait.....  there's more.......
6
Professional Proposals
OK. You have established your pricing, your service offerings and found a potential new client. Now what?

How do you present your services in a professional, easy to understand way that will help to prevent that major "pain in the a#*" - scope creep?

In this module we will show you how to create powerful proposals that help guide your new lead to becoming a new client without negotiating your pricing.​​​​
7
Growing Your Firm
We know that great sales and marketing does not usually go hand in hand with being a great bookkeeper.

But, we also know the importance of maintaining a presence on social media, getting found online with a professional website as well as networking.

In this module we will guide you through the critical features that can make your website standout, show you how to setup a professional profile on LinkedIn and build an effective referral network.
8
Delivering Quality Service
How do you make sure all the work is getting done? How do you know that nothing is falling through the cracks? Even when you are feeling overloaded with work.

Once you get the client signed up it is time to deliver. And, what the client wants is "hassle free" consistent service.

In this module we will share the tools and the steps you need to make so you always deliver the best service possible to all of your clients.
9
To Measure Is To Know
You cannot manage what you do not measure. But how do you know what you should be measuring?

We will show you the critical drivers that you need to be measuring to keep moving your business forward. How to view your time and what that should mean to your pricing.

You will learn what is MRR? And, why it is so important to your business. 
Are you still not sure yet? 
​​​​​​​Well, we've now only listed content in nine of the Modules, and there are 12 Modules in Total!! 
And don't forget. If you are not completely satisfied we offer a 90 day "no hassle" money back guarantee.
​​​​​​​What do you have to lose?
6
Professional Proposals
OK. You have established your pricing, your service offerings and found a potential new client. Now what?

How do you present your services in a professional, easy to understand way that will help to prevent that major "pain in the a#*" - scope creep?

In this module we will show you how to create powerful proposals that help guide your new lead to becoming a new client without negotiating your pricing.​​​​
Growing Your Firm
We know that great sales and marketing does not usually go hand in hand with being a great bookkeeper.

But, we also know the importance of maintaining a presence on social media, getting found online with a professional website as well as networking.

In this module we will guide you through the critical features that can make your website standout, show you how to setup a professional profile on LinkedIn and build an effective referral network.
7
8
Delivering Quality Service
How do you make sure all the work is getting done? How do you know that nothing is falling through the cracks? Even when you are feeling overloaded with work.

Once you get the client signed up it is time to deliver. And, what the client wants is "hassle free" consistent service.

In this module we will share the tools and the steps you need to make so you always deliver the best service possible to all of your clients.
To Measure Is To Know
You cannot manage what you do not measure. But how do you know what you should be measuring?

We will show you the critical drivers that you need to be measuring to keep moving your business forward. How to view your time and what that should mean to your pricing.

You will learn what is MRR? And, why it is so important to your business. 
9
Are you still not sure yet? 
​​​​​​​Well, we've now only listed content in nine of the Modules, and there are 12 Modules in Total!! 
And don't forget. If you are not completely satisfied we offer a 90 day "no hassle" money back guarantee.
​​​​​​​What do you have to lose?
Why Would You Listen to Us?
Right about now you might be wondering who the heck are these people and why should I listen to them?"
We have a combined 50 plus years of small business experience with almost 25 years in the Accounting industry. We've also been very fortunate to be recognized in our industry over the last several years.  We were selected:
  • Intuit Global Firm of the Future
  • HubDoc Top 50 Cloud Accountants
  • IPBC Bookkeeping Firm of the Year in Canada
  • Top 10 Influencers in Canadian Bookkeeping 

We started with just one person. Today, we are a team of 15 and growing. We continue to learn and grow but we always remember what it was like to start and want to help you through that journey.
Meet The Co-Founders Of Kninja
JULIET AURORA, Co- Founder
The founder of AIS Solutions, a cloud bookkeeping and QuickBooks training firm, where Kninja got it's beginning.  Her personal mission is to Educate and Empower.  Juliet has been awarded the Top 50 Women in Accounting Globally and named as a Top Ten Influencer in Canada for our Industry.  As well as being a mentor in the Intuit Mentoring Program, Juliet also created a Cloud Accounting Course for the college system which launched in September 2018.
STEVE LOATES, Co-Founder
Partner, and VP of Business Development, at AIS Solutions and an entrepreneur and small business owner for over 30 years.  Steve is a regular presenter on the Conference speaking circuit, as well as being named a Top Ten Influencer in Canada for our Industry.  He is a regular host on the Intuit Business Builder Webinars, and along with Juliet mentored Bookkeepers with the Kninja Mentoring Program.
Meet The Co-Founders Of Kninja
JULIET AURORA, Co- Founder
The founder of AIS Solutions, a cloud bookkeeping and QuickBooks training firm, where Kninja got it's beginning.  Her personal mission is to Educate and Empower.  Juliet has been awarded the Top 50 Women in Accounting Globally and named as a Top Ten Influencer in Canada for our Industry.  As well as being a mentor in the Intuit Mentoring Program, Juliet also created a Cloud Accounting Course for the college system which launched in September 2018.
STEVE LOATES, Co-Founder
Partner, and VP of Business Development, at AIS Solutions and an entrepreneur and small business owner for over 30 years.  Steve is a regular presenter on the Conference speaking circuit, as well as being named a Top Ten Influencer in Canada for our Industry.  He is a regular host on the Intuit Business Builder Webinars, and along with Juliet mentored Bookkeepers with the Kninja Mentoring Program.
This "Start Up Susie" Program Will Fundamentally Help you Achieve Your First $40,000/year Revenue Target
Is Money Tight?  No Problem.
We've got a Payment Plan for you. 
​​​​​​​​​​​​​​Sign up and get started now.  
Got questions? Let us know.
OPTION A
​​​​​​​One Time Payment Plan
$797
Each week you will receive a new module in your inbox
OPTION B
​​​​​​​3 Payments of 
$297
Each week you will receive a new module in your inbox
Money Back Guarantee
We are so confident that this course will help you that we will stand firmly behind it.  If you aren't happy for any reason and don't feel that it is worth the value, we will give you a 100% Money Back Guarantee. 
​​​​​​​No questions asked. 
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